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 Geplaatst: 12-09-2018 03:07:11 Onderwerp: 4. Simplified collabor |
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Consider the following questions:
1) How can mobility help delight customers without even providing a single mobile enabled feature to them?
2) How to balance analytics based customer cross sell and customer experience without crossing the line?
3) Why are organizations unable to bring together silos when it comes to customer experience? 4) What do high net worth individuals really need?
5) Why do customers’ ratings of their mobile experiences go against all research & expectations?
6) Why is there not emerging a leader’s view of the enterprise and its customer ecosystem?
Great questions with complex answers; and this is just a sampling of the engaging topics that came up during Mindtree’s mobility strategy and customer experience dinner in NYC on the 21st.
If you can get a few customers together Nick Jensen Red Wings Jersey , brainstorm and debate potential trends, discuss approaches to meet them, and also analyze the most important challenges that slow down adoption and progress, it leads to true innovation on both services and products. Now if such a discussion were to be over dinner and wine, leading to a relaxed, no holds barred discussion, then you really exceed the bar.
Our mobility dinner in NYC on mobility strategy and customer experience was an excellent culmination to weeks of planning and organizing. We thank our event partners Kony who provided an excellent mobility and multi-channel platform, and also Everest group who led a thought provoking discussion.
We kicked off with a fascinating presentation on the evolution of the world’s most innovative museum and how they balance mobility needs for customer engagement and generation of new revenue streams. Balancing the needs of donors, curators, customers, operations and finance is no easy task. And maintaining the vision of education and making art accessible to all is itself a fine art when it needs to be achieved in the light of integrating consumer experiences with operational efficiency and meeting revenue targets to keep the lights on.
Next up was a million dollar question. Should we even attempt creating a long term mobility strategy in this fast changing world? Or should we just create a set of guiding principles that achieve the goals of:
1) Countering business disruption
2) Achieving digitization and multi-channel integration
3) Making the experience more relevant
4) Being more agile when it comes to innovation and improvements
5) Build a solid backbone that is ready for the uncertain future
The bottom line conclusion was that customer experiences must be mapped across channels to uncover opportunities to delight and satisfy customers as they interact with us. Supporting this premise was the principle of creating a mobility needs universe which takes into consideration internal and external stakeholders as well as their influence on both revenue and efficiencies. A mobility universe created through a structured process, will yield surprising insights into what to build, when to build, and how to build. A business aligned IT strategy is facilitated and made easy by such an approach.
Finally, the perplexing questions:
1) If everyone knows what to do, why are customers still interacting with us in silos? And likewise, why can’t we seem to provide customers a unified experience?
2) Why do we focus on the tip of the iceberg, when the real key to unlocking the potential of mobility and goal of multi-channel integration is all the machinery beneath the surface (apps, data, middleware, and infrastructure?) For a successful business, collaboration is the key that can help the organization to share data as and when needed. As a business needs to deal with many entities, it needs a smooth flow of data. From vendors to business partners to clients, data is critical to everyone. With the advent of SharePoint, a successful product launched by Microsoft, businesses have started to easily manage information and share it. Regardless of a physical location, data can be accessed with the simple use of intranet, internet and extranet. SharePoint has helped businesses in the simplification of processes, improvement of team participation and streamlining of operations. The reasons for our businesses to have SharePoint are:
1. Increase in productivity:
The employees can both work online or offline with Word and Excel that familiar to them and easily publish them to SharePoint for further collaboration. As the data is being shared, there will be 100% transparency which will assure simplification of work and ensure updation of project status.
2. Improvement in managing data:
There is no chance or reduced chances of deleting data even accidently if the teams are working with the advanced version. While creating a document ownership rights can also be created for confidentiality.
3. Streamlining business processes:
The businesses can align their processes and then integrate it with the existing CRM of the organization. They can also be integrated with other productivity applications. After integrating, the businesses can finally publish it in SharePoint. This way data gets organized as one single and most secure place.
4. Simplified collaboration:
With SharePoint, businesses can create the documents and then securely publish them. This way easy collaboration can be managed. Also every team member can access the document if the creator just shares the link.
5. Integrated security:
Security of the document will be easily managed. The individual document can be effectively protected at the file level. With options like read only, full permissions and read and edit, the creator . Cheap Jerseys China Cheap Authentic Jerseys Cheap NFL Jerseys Cheap NFL Jerseys Cheap Sports Jerseys Wholesale Jerseys Wholesale Jerseys From China Cheap Soccer Jerseys China Cheap Authentic Sports Jerseys Cheap Jerseys China Online |
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